ACI Learning Appoints Bill Rufo as Senior Vice President of Sales & Customer Success

February 9, 2026 — ACI Learning today announced the appointment of Bill Rufo as Senior Vice President of Sales & Customer Success. In this role, Rufo will lead ACI Learning’s global sales organization, overseeing go-to-market execution and revenue growth across enterprise, academic, and partner markets.

Rufo is a seasoned revenue executive with more than 15 years of experience building, scaling, and leading high-performing revenue organizations across B2B SaaS companies. He brings deep expertise in owning the full revenue lifecycle—from outbound pipeline creation and deal execution to onboarding, renewal, and expansion—while driving predictable growth through disciplined operating rigor.

Most recently, Rufo served as Vice President of Sales & Customer Success at Swarmia, where he owned end-to-end go-to-market and post-sale execution. In this role, he was accountable for new ARR, expansion, retention, net revenue retention, and forecasting across Sales, Pre-Sales, Customer Success, and Revenue Operations. He partnered closely with executive leadership to define ICP, pricing, packaging, and sales motion, while building and coaching teams to deliver strong pipeline health and customer outcomes.

“Bill is a proven revenue leader who knows how to scale with clarity, accountability, and focus,” said Scott Horn, CEO at ACI Learning. “His experience leading end-to-end GTM strategy, building high-performing teams, and driving predictable growth makes him an ideal fit as we continue to expand ACI Learning’s impact and accelerate our next phase of growth.”

Rufo brings extensive experience leading end-to-end revenue organizations, with full ownership of go-to-market strategy, forecasting, and growth planning. He has built and scaled global sales teams, driven predictable revenue performance, and partnered closely with executive leadership and boards through periods of growth, change, and integration. His background spans enterprise sales, customer success, and revenue operations across B2B SaaS organizations at multiple stages of scale.

About ACI Learning

ACI Learning is a leading provider of professional training and workforce development solutions designed to help individuals and organizations build skills that drive real-world results. Through a comprehensive ecosystem of expert-led content, hands-on labs, certifications, and modern learning platforms, ACI Learning empowers people and businesses to learn with purpose and achieve outcomes that matter.